.New Delhi: Dependence Retail considers to extend Superdry into the athleisure segment which will position it in direct competitors with leading sports wear companies like Nike, Adidas and also Asics.Last year, the British fashion brand name had actually printer inked a shared project arrangement with Reliance Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 million (nearly 405 crore back then). Superdry's invasion into the athleisure section in India are going to be an initial for the business internationally, with many shops set to be opened around India. Initially, the business will definitely sell clothing, and eventually footwear after safeguarding BIS license." The firm has actually been servicing a retail format for athleisure items, which has actually experienced a rise sought after because the pandemic. It could absorb French retail store Decathlon additionally with huge format shops, while Superdry sporting activities will certainly be actually mid-size outlets," claimed a mall driver knowledgeable about the development.Reliance Retail performed certainly not respond to ET's queries.Sales of leading sporting activities companies have dashed over the last 2 years, driven through improving understanding regarding health and fitness as well as surging demand for athleisure wear and tear. Along with a populace of more than 1.4 billion, India is among the fastest-growing and biggest international markets for sport clothes as well as shoes companies.Most worldwide labels have actually been actually around in the country for greater than two decades and also have expanded through relationships along with cricket and also various other featuring activities. The latest candidates, having said that, have been positioning on their own as comfy way of living and also normal athletic wear labels. India is viewing increasing enthusiasm in sports like kabaddi, football, volleyball, hockey and also badminton.Superdry got into the country in 2012 in collaboration along with Reliance Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has collaborations with independent style labels in sectors like high-end, bridge-to-luxury and high-premium and high-street way of living including Armani Swap, Burberry, Bally, Canali, Diesel, Gas, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands likewise obtained plaything retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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