.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has actually onboarded Indian cricketer KL Rahul as a company ambassador and also a capitalist in the business, it showed to ETRetail.Without making known the exact portion of risk the cricketer has taken, the business stated it is actually a considerable and also tactical investment.This partnership intends to leverage KL's huge popularity, specifically amongst young people as well as fitness aficionados, to extend Boldfit's dip untapped markets and demographics all over India.Sharing regarding the brand's growth programs, Pallav Bihani, founder and also chief executive officer of the firm stated, "Our team are actually going all-in on extending our activewear and also footwear groups, which are actually readied to redefine the fitness market. These portions are our future growth motors." Currently, exercise and yoga add-ons drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C company accomplished a revenue of Rs 73 crore. Along with tactical campaigns and also this alliance, the label strives to get to a revenue of Rs five hundred crore through FY26. Founded in 2018, it currently serves over 1 crore clients every year and also strives to expand this scope to 5 crore using this collaboration. Also, it is enhancing its supply chain framework to ensure prompt shipment and constant product availability.Looking forward, the D2C startup anticipates an eruption in online website traffic, social networks interaction, as well as much higher purchases throughout our flagship groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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